A long tail keyword is a keyword phrases which drives smaller amounts of traffic than a broad keyword. The benefit of having long tail keyword in a website is to improve qualified traffic to your web site to increase sales.
In simple words,
Visitors that comes to your website from a Long Tail Keywords are more qualified.
How to Find Long Tail Keywords free
- Note down long tail keywords related to your link: Think from customers’ point of view to come up with keywords that your customer would use to find you in Google search. So , Take a phrases that best describe the product or service you are offering. Note: You can also add location based keywords .
- Research on competitors’s site: Analyse of your competitors’s content and find long tail keywords that they use to describe their offering. You can also check their meta-title and meta-keyword tags to find long tail keywords that they use.
- So Finally you got keywords which you were looking for. Now, find out the search volumes for these keywords using . Long tail keywords generally do not have too many searches per month. So you can select your top searched and location specific keywords and add it in your list.
- Now you have a final list of keywords, Now Use long tail keywords your on-page headers, meta and titles with these keywords. Also provide internal links from these keywords to relevant pages.
Note: Do not repeat the keywords more than 2 times.