Have you ever wondered, is your site getting the visit as you Marketed? With the usage of Adblocker and PPC bots to eliminate the click fraud, the chances are less likely. These mentioned problems can be easily overcome by content marketing.
What is Content Marketing?
Content marketing is the process of creating high-quality, valuable content such as videos, blogs and social media posts to attract, inform, and engage an audience, while also promoting the brand itself.
The purpose of content marketing is to attract and retain customers by consistently creating relevant content with the intention of improving the customer’s behavior.
Recent Trends in Content Marketing
- Visual content
Visual content is the new fad in content marketing given the human nature that visual memory is far more powerful than short-term memory. This fact has been exploited by content marketing techniques, leading to the more successful marketing of a particular product.
- Mobile/Portable devices
Since the year 2009, mobile has been bursting the bubble of the internet usage, showing a sharp increase in the percentage of internet users accessing via mobile compared to desktop. So it’s better to have the site optimized for mobile or better have dedicated APPS. Apps with good user interface improve the customer satisfaction regarding the product.
Some other trends are
- User-generated content
- Personalization of the content
- Hiring Freelancer Writer from Contentment
4 Reasons Why You Should Invest in Content Marketing
ACT AS SUBSIDIARY TO CURRENT MARKETING METHOD
The top ways of promotion or marketing are currently SEO, PPC, and social media. Content marketing supplements the 3 marketing strategies mentioned.
When the user lands on your site/ article for a particular product, in the case of PPC the user might seek more details. This is where good content comes into place. The better the content, more the chances of user buying/availing the product.
In SEO method of marketing, keywords play the most vital role in search ranking. Through content marketing, when you are able to target the keywords in a friendly manner such that the search engine will rate your content higher. Websites such as Contentment host a huge assemblage of freelance content writers who are experts in SEO writing and can fulfill all business content needs with utmost precision.
Social media and content marketing go hand in hand. By creating unique content, you are able to enhance the social media presence and direct the customer to your website.
On assessing the risk associated with content marketing, it very low because it’s you who decide how much to invest, how long to invest and on which content you are going to invest. You can hire freelancers to write articles based on your budget from contentmart.com.
Contentmart assures you top quality articles at low rates. Due to low risk, this is often regarded as big idea done very cheaply. Once you are sure about your topic, it rules out the risk of content irrelevancy.
Highlighting topics with controversies in your post will bring more visibility and attention to your brand. But make sure that you have a neutral stance.
LOTS OF OPTIONS
Due to the diversity in content marketing, you can never run out of options. From podcast to quizzes, opinion poll to infographics, videos to taking surveys, there are a lot of ways to promote your content. You make sure that you only invest in the option that is suitable for your brand or product. Using Contentment to hire good content writers is a huge addendum to your website value. There is virtually no limit to what you cannot do.
This means that you only need to invest in an option that is right for your brand and its values; if it’s valuable to your users, it will succeed.
COMPETITION TO YOUR CONTENDERS
It is quite obvious that when you start a business, there will be competition in the field. This means that even your contenders are using some way or other to promote their brand or product. By employing content marketing, you can make sure that you have a level playing field. They might be engaged in content marketing capitalizing on trending topics, events, and opportunities that you’re missing out.
By taking the help of Contentment, you can give tough competition in the quality of content.The longer you invest time in content marketing, better the advantage over your competitor’s. And if your competitors aren’t investing in content marketing, then what better time to take the lead and gain that all-important competitive advantage.
The longer you invest time in content marketing, better the advantage over your competitor’s. And if your competitors aren’t investing in content marketing, then what better time to take the lead and gain that all-important competitive advantage.
Now, content marketing is transforming from being strategic to a necessity as the most important way in how an organization can earn the trust of the audience. The ones which use content marketing will be having an upper hand. So the one who adapts to such strategies has the better chance of surviving and increasing revenue from their website.
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