Are you think about (or already) publishing videos on YouTube? Considering more than 1.8 billion users log into the platform each and every month, it certainly makes sense to publish your videos there and take advantage of all those eyeballs.
However, if you are going to be publishing videos on YouTube – you need to make it a point to optimize them. There are several important ways that you should optimize videos for YouTube, and each of them will impact it differently:
5 Important Ways to Optimize Videos for YouTube
- Stick to the recommended upload encoding settings
Although YouTube is somewhat liberal about the formats and settings of the videos that you can upload, it is always best to stick to its recommended upload encoding settings. Generally, YouTube will transcode other videos to match those settings – which can affect its quality and cause other issues.
Essentially if you optimize your videos by encoding them using the recommended format and settings – you are far less likely to encounter any issues.
- Keyword-optimize the title, description, and tags
When you upload your video to YouTube you’ll be prompted to enter its title as well as a description for the video and the tags that you feel apply to it. All of these areas should be keyword-optimized so that your video can be discovered more easily.
At the end of the day, YouTube functions as a giant search engine for videos, and you should treat it as such. Good keyword research is important and will make a world of difference.
- Make sure the thumbnail stands out and gets clicks
The thumbnail is one of the first things that viewers will see of your video and plays an important role in convincing them to click. It should stand out and yet at the same time must be relevant to the content of the video.
If you verify your YouTube account you’ll be able to upload a custom thumbnail – which is always best. However if not you should choose carefully from the selection that is available.
- Add subtitles or closed captions to the video
Within YouTube’s Video Manager you will be able to add subtitles or closed captions to your videos – and you should. Not only do they provide additional value in terms of SEO, but they will also make your video appeal to a larger audience including those people who are hearing impaired, or prefer to watch videos with the volume turned down or muted.
- Try to make videos that are more engaging
One factor that is extremely important to YouTube is whether or not viewers are engaged by videos. As such you should attempt to optimize your videos by making them more engaging.
That can be done in a lot of different ways, but as a place to start you should add a hook to the first few seconds of your video to interest them, and conclude the video with a call to action to encourage them to subscribe or comment. Apart from that, you can also look into optimizing the topics and duration of the videos.
Nowadays learning how to make YouTube videos is relatively easy – but it is important that their quality is good. Be sure to edit your video so that it looks professional, and for example, you could use Movavi Video Editor to do that.
If your video is polished and you optimize it in the ways described above, you will find that it performs much better on YouTube. In fact, it is likely to get more views, keep people watching for longer, and fulfill its goals far more effectively as well.