How to Use Email Analytics Tools for Email Marketing Success?
How to Use Email Analytics Tools for Email Marketing Success?

GetResponse’s powerful and unique Email Analytics Tools can help you get deeper insights and drive your campaigns in the right direction. Without Email Analytics Tools, you will not be able to steer your campaigns to achieve your goals. What is the point in spending on campaigns that don’t deliver the optimal results?

Learn About Your Target Audience Online

Email Analytics Tools provides you with better and deeper insights to identify who exactly your target audience is and what they are interested in. You can gain valuable information such as:

  • Where most of your subscribers come from
  • The links your customers click on your newsletters to get to the landing pages
  • Learn about subscribers who are forwarding your newsletters
  • Find out which emails are marked as spam or get deleted

Get Email Campaign Insights & Landing Pages

Another advantage of Email Campaign Insights is that it provides you insights into what is positive and negative with your campaigns and landing pages. So you can identify the causes of losing a significant number of subscribers. The right email marketing analytics reports can provide you info about the campaigns that had a negative impact. Such reports can also allow you to analyze the content that needs to be improved to retain and grow your subscribers. Website traffic measurement is also an important part of email analytics reports, also an always welcome implementation on any kind of ecommerce business are abandoned cart email systems.

Inbound Marketing

Inbound marketing is a Pull Strategy, instead of reaching out to your customers, you attract them to yourself. Its foundation lies in adding value to the users instead of bombarding them with marketing messages. This value is provided in the form of useful content which helps the users in one or more ways. Many users go online looking for a solution to a problem that they are having. Inbound relies on solving their problems or giving them valuable information first, and building up engagement with them afterwards.

Leveraging the Power of GetResponse

GetResponse is a powerful email marketing and marketing automation platform that offers a suite of intuitive email analytics tools, you can contact the team for more information. It provides advanced email intelligence tools which are simple to use. It sets the industry standard for email analytics through the list of features it has to offer.

Real-Time Tracking

GetResponse’s Real Time Activity Tracking feature allows you to view real-time statistics such as:

  • Open rates
  • Goals
  • Click-through rates

The information keeps getting updated every hour. Learn about the activity patterns of potential customers and optimize the campaign’s performance to achieve better results. Get more information from this digital marketing agency here.

Mobile Views

With more than 50% search traffic coming from mobile devices, you simply cannot overlook the importance of reaching out to your target audience on their smartphones and tablets. Get all kinds of information and insights relevant to the devices and preferences of your audience.

  • Email clients being used: Yahoo, Gmail, or Outlook
  • Comparisons between desktop and mobile audience
  • Browsers being used

Use all this information to optimize your email campaigns for matching to the audience preferences.

Compare Emails

The Email Comparison feature allows you to compare the results generated by different emails. Get information such as:

  • Clicks
  • Opens
  • Conversions
  • Un-subscribes

All this data will help you develop better content and run improved email campaigns.

Get Email ROI Info

Many people find it difficult to come up with ROI figures for their campaigns. GetResponse has a tool for that too. It is known as Real Email ROI. It allows you to learn about your campaigns’ conversion on your website. You can install a site tracking code that allows GetResponse to track ROI elements like:

  • Number of sales
  • Visits from a link in newsletters
  • Sign-ups

Autoresponder Statistics

Get stats for autoresponder messages on simple graphs which are easy to understand for everyone. This data allows you to make changes to each email to improve performance. Determine weaker points and take steps to fix them.

Get Contact Statistics

The Contact Stats feature provides you with valuable insights to help grow your subscription list. Check the reports to gain insights such as:

  • The view type – table or chart that may provide better results
  • List size
  • Verify the actual number of subscriptions and un-subscriptions
  • Learn about the sign-up techniques which are more popular

Social Media Statistics

GetResponse also provides you Social Sharing Stats tool to track your emails’ social media performance. Use the stats to determine which social media platforms can work better for your email campaigns. Get reports with data such as:

  • Likes
  • Tweets
  • Comments

Global view allows you to see the response actions of your customers on a map. This provides you with information about your customers’ location anywhere on the planet and what they are doing in response to your communication. GetResponse also has a smart reporting feature that allows you to set automatic reports that will be emailed to your inbox.

Overall, this platform offers easy-to-understand yet powerful Email Analytics Tools to keep track of your email campaigns. You can then use the information to build new email marketing campaigns or make adjustments to your existing campaigns to achieve better results and higher ROI.

Also Read: How to Choose a Wix Template


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